Tools and Advice

Hola mis amigos, this is Stewie Griffin reporting to you after a nice and maybe a bit extended Spring break. Now, I’ve been looking over my old posts just to get back into the swing of things and I noticed a few things, aside from a few angry rants that seemed to go nowhere. I saw that while I listed some of the various issues that plague modern media in regards to how they have begun to portray men and women, but failed to give any ideas, advice or tools to help young men. There’s obviously been a great stride for women, as many of their roles have portrayed them as intelligent, powerful, and independent. Unfortunately, the same cannot be said in the case for men, with sitcoms frequently showing them as useless men unable to accomplish anything without goofing up. Add to the fact that most young boys are being raised by single mothers, and you now have a generation of boys being raised without a strong father figure. So while I cannot provide every adolescent with a male role model, the least I could do is offer some tools that could help point them in the right direction and maybe even give them some life lessons that mommy’s just would never be able to answer. That tool my friends, was none other, than Axe’s “The Fixer Show”.

Yes, I know that the site is one that sells deodorant and other similar products, but struck me about the site is how they market their products. They could have easily gone the way of Old Spice, Right Guard and other products by showing funny commercial guys could relate to, but Axe took it a step further by providing an interactive website that offers men advice on various topics, a la Men’s Heath or Maxim. There’s a link to Wikipedia where you can learn about the history of the company, a interactive video on how to “responsibly” use the sprays, youtube videos showing their most popular commercials, and finally, a fictional talk show called “The Fixer Show”. The Fixer Show is a fictional talk show, hosted by a young man in his 20’s who’s job he claims is to give advice to many of the guys out there who suffer from many of the common pitfalls many guys get themselves into.

The first episode deals with questionable hookups, where he begins to comically go down a list that includes “the geriatric”, “the girl with hairy armpits”, and the “girl with more muscles than you”, which he claims is sexy, until she has you pinned down and wants you to call her “Fred”. He goes on to explain how to avoid them and of course, in the event that a questionable hook-up does occur, he recommends that you use their product. The second episode discusses the lack of energy guys sometimes get, hinting more to the fact that it’s because they’re hung over. The hosts jokes about guys looking like old people, asking viewers when the last was that they saw a bunch of old people doing wild stuff, while walking across a panel of old people doing wild and crazy things. They then demonstrate what happens when you pass out at a party with your shoes on, a big no no in the world of college. The Third show goes on a bit on a random tangent about the Latin spirit and how white men should embrace it, as it would result in being more successful with women. The fourth and final episode that’s discussed deals with having to deal with the friends who tries to party to the extreme, only to end up complaining the next day about how much pain he’s in, causing you to have to babysit him. His hilarious take on how to properly deal with friends like this is something you gave to see.