'Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.’
-John Ruskin
Now, I’ve been looking over my old posts just to get back into the swing of things and I noticed a few things, aside from a few angry rants that seemed to go nowhere. I saw that while I listed some of the various issues that plague modern media in regards to how they have begun to portray men and women, but failed to give any ideas, advice or tools to help young men. There’s obviously been a great stride for women, as many of their roles have portrayed them as intelligent, powerful, and independent. Unfortunately, the same cannot be said in the case for men, with sitcoms frequently showing them as useless guys unable to accomplish anything without goofing up. So how can I help those young men who are in need of a few bits of advice now that they are beginning to hone their social skills and venturing out into the real world? While I can’t hand out to every young guy out there a male role model, the least I could do is offer some tools that could help point them in the right direction and maybe even give them some life lessons that mommy just would never be able to answer. That tool my friends, was none other than Axe’s “The Fixer Show”.
While they could have easily gone the way of Old Spice, Right Guard and other products by showing funny commercial guys could relate to, Axe took it a step further by providing an interactive website that offers men advice on various topics, a la “Men’s Heath” or “Maxim”. There’s a link to Wikipedia where you can learn about the history of the company, an interactive video on how to “responsibly” use the sprays, YouTube videos showing their most popular commercials, and finally, a fictional talk show called “The Fixer Show”. Hosted by a young man in his late 20’s, The Fixer Show is geared towards giving advice to young guys everywhere, who he claims, seem to suffer from many of the common pitfalls guys get themselves into during those wild weekends.
“The geriatric”, “the girl with hairy armpits”, and the “girl with more muscles than you”, is how the first episode begins, with its discussion on questionable hookups and how to avoid them. The second episode discusses the lack of energy guys sometimes get, hinting more to the fact that it’s because they’ve passed out with their shoes on, a big no-no in the world of the house party. The Latin party spirit and how white men should embrace it, is the theme for the third episode, as they claim by doing so, it would result in being more successful with women. The final episode discusses the issue of having to deal with the friend who tries to party to the extreme, only to end up complaining the next day about how much pain he’s in, causing you to have to babysit him. His hilarious take on how to properly deal with friends like this is something you have to see. But wait, there’s more! Along with each episode, is a list of pranks that can, how shall we say, “convince” your fellow party partners to think twice before engaging in these questionable acts. Some of the high jinks included creating faux photos of your friend standing next to a questionable hook up, which is actually pretty funny once you see what kinds of photos they give you to work with. Others involved creating a profile of your friend on a fake latino social networking site that pretends to appear as though dozens of latin women want to be his friend. Two of my personal favorites involve the bad habit of passing out at a party and the morning after. One of the sites marketing tools involve having viewers submit some of their videos pulling pranks on their best friends. Some of the best ones involve firecrackers but that just might be personal preference (note to self: buy firecrackers). Lastly, for those who have friends that constantly whine over hangovers, you can email them a video provided by Axe which depicts a man preparing some kind of cocktail made up of disgusting ingredients like fish, dog food, hot sauce, clam chowder, and many more.
Some of their advice seems very useful, but what about its short comings? Where does the tool fail? I believe its biggest weakness lies in the fact that it cannot be accessed via mobile phone or portable device. I mean, c’mon, if I’m right in the thick of a tough situation at a party with no friends around (or sober ones at least) who can guide my slightly buzzed self into the right direction with some good advice, I’m gonna want to whip out my phone and seek counsel from the old’ “Fixer Show”. All it would take would be the footage of the guys the morning after in the “Shock” episode for me to say “Whoa, I better slow down on the drinking; I’m not trying to end up like that guy.” The ideal tool I would create would be widget based, geared towards cell phones that upon activation, would present a list of situations in big, bright buttons that you could push to activate. With scenarios like “First date”, “Frat Party”, “Big Night”, “Hangover”, each would come equipped with their very own form of advice and maybe some instructional videos on how to properly maneuver through the situation, or in the case of “hangover”, how to get over it as pain free as possible.
So now that I’ve put in my two cents about the product, I think it’s time we see what other people had to say about it. Since there wasn’t really a comment section on the website that allowed for people to voice their opinions on the various products, I decided that the next best option was to go onto Amazon.com and check out what customers had to say. Overall, the reviews were pretty good. Out of 35 reviews, 25 of them rated the product as 5 star quality. Maybe the “Fixer Show’s” advice on using their products to get out of a rut really was helpful after all. Some of the customers even rated their favorite colognes, with “Kilo” coming in overall as the preferred choice. Then there were the occasional few people out there that claimed it did nothing for their “game” and that it didn’t help them attract any more attention from girls than if they had not used it in the first place. In my opinion, it seemed that it was more the whiny customer that was the problem rather than the product, but that’s just me. The market in which these products are catered to is pretty obvious, as the 15-25 year olds practically dominate the sales. It’s estimated that they made over 30 million in revenue. Not too bad considering that the company has its origins in France back in 1987 and only recently in 2002 did they finally begin selling their product in the US markets.
With all its great advice and knowledge on how to avoid potentially disastrous situations, there are still some out there that are asking themselves, “that’s great and all, but why should I listen or even use this tool? How will this benefit my life?” My answer to all you doubters out there comes in the form of a question. In all those situations described, how many people do you know, friends or family, that would give you the honest advice you so desperately need in those great times of need? The way I see it, “The Fixer Show’s advice is the best some of these guy out there are gonna get. Problems with constantly engaging in questionable hook-ups? There’s advice for that. Constantly waking up with a hangover, possibly in front of someone’s yard with the sprinklers hitting you? There’s advice for that. Always feeling like you never have enough energy come party time? Yep, advice for that too. Have faith my fellow readers and check out the tool, see if the advice you acquire saves you from turning a potentially epic night into an awesomely embarrassing night, with pictures and maybe even video footage to prove it.