Critiquing the tool

So now that I’ve put in my two cents about the product, I think it’s time we see what other people had to say about it. Since there wasn’t really a comment section on the website that allowed for people to voice their opinions on the various products, I decided that the next best option was to go onto Amazon.com and check out what customers had to say. Overall, the reviews were pretty good. Out of 35 reviews, 25 of them rated the product as 5 star quality. Maybe the “Fixer Show’s” advice on using their products to get out of a rut really was helpful after all. Some of the customers even rated their favorite colognes, with “Kilo” coming in overall as the preferred choice. Then there was the occasional few people out there that claimed it did nothing for their “game” and that it didn’t help them attract any more attention from girls than if they had not used it in the first place. In my opinion, it seemed that it was more the whiny customer that was the problem rather than the product, but that’s just me. The market in which these products are catered to is pretty obvious, as the 15-25 year olds practically dominate the sales. It’s estimated that they made over 30 million in revenue, so I can imagine how many people are using this tool. Sure, the product works great, but the boys are still gonna need some advice on how to manage themselves now that they’re going out and partying.

So we’ve talked about how awesome the tool is and how it can help improve men’s lives everywhere, but what about its short comings? Where does the product fail? I believe that its biggest weakness lies in the fact that it cannot be accessed via mobile phone or portable device. I mean, c’mon, if I’m right in the thick of a tough situation at a party with no friends around (or sober ones at least) who can guide my slightly buzzed self into the right direction with some good advice, I’m gna wanna whip out my phone and seek counsel from the ol’ “Fixer Show”. All it would take would be the footage of the guys the morning after in the “Shock” episode for me to say “Whoah, I better slow down on the drinking, I’m not trying to end up like that guy.” The ideal tool I would create would be widget based, geared towards cell phones that upon activation, would present a list of situations in big, bright buttons that you could push to activate. With scenarios like “First date”, “Frat Party”, “Big Night”, “Hangover”, each would come equipped with their very own form of advice on how to properly maneuver through the situation, or in the case of “hangover”, how to get over it as pain free as possible. Shoot, I might even make a reference or two to the Axe products, saying that a nice warm (or cold) shower with the power of Axe.